This Is Who I Am is the third single from UK/St. Lucia neo-soul artist Lateefah.

A neosoul  groove, This Is Who I Am continues on the journey of helping those who have had to deal with issues of low self-esteem and confidence. It is hard-hitting and uncompromising in its message and Lateefah  delivers  the song in her own unique vocal style. Producer for "This Is Who I Am" is the impressive young UK based producer KING who was also responsible for the production on "Love Me Through".

‘This Is Who I Am’ is the new Neo Soul track from the always amazing Lateefah. With smooth soulful vocals alongside some laid back instrumentation,‘This Is Who I Am’makes for a deeply relaxing soul single. On this track Lateefah appears to show a new talent other than her gorgeous singing voice but she appears to rap a bit also! The song writing in this song is extremely mature and it really is a credit to Lateefah that her writing abilities are clearly way beyond her age. Having already seen some great success with her previous releases and the fact that she has musical genes (her dad founded the 70’s Reggae band, Cygnus) things are only looking up for the super talented Lateefah. With ‘This Is Who I Am’ due for release July 14th I will certainly be watching out for this young songstress. BUZZ JACK - Reviewed by Urbanfairy on 3 Jul 2014

Lateefah's This Is Who I Am is an excellent example of soul music at its best, with a super relaxed vibe and some incredible talent, it is definitely easy on the ears! Her voice is so soft yet every note is perfectly in tune and sung with real power behind it. The song writing is a step away from more traditional neo soul music but in an amazing way so innovative! Lyrically it is both very relatable yet inspiring also, showing the listener that you need to be true to yourself. The instrumentation is very simple yet sophisticated; this is excellent as it really leaves room for the fantastic vocal lines. Overall I am very impressed with this song and can see bright things ahead for this soul star!    Tony_D, Whisperin and Hollerin.

Chase this tune… it will keep you feeling cool calm and relaxed all through the summer. Its soft beat and amazing showcase of reggae sounds is a winning combination. Chase This Tune Blog

 This caribbean beat creates a classical/Jazz take on the reggae slowjam genre. Its got a soft and sultry tone with really cool lyrics.  Sweetbeatsmusicblog 

"We got our head into this one as it soft and sultry reggae tones make for an exciting and overwhelmingly relaxing listening experience.” - Head In The Soundcloud       

This track sparkles like the Caribbean water reflecting the sun.  Blissful Blog

This soft track will guide you calmly through the strenuous and relaxing movements of yoga brilliantly.  Witness to Fitness

It grabs you first time because...the simple yet sophisticated beat accompanies a great opening verse, full of attitude and seduction. It's great to hear a fresh reggae soul sound.  Colour Me Stunned

The soft and sultry tones create a classy edge.  Booze & Reviews



Lateefah is a neosoul singer/songwriter based in London, United Kingdom. Her songs are inspired by life experiences and the reality of life. Listening to her songs is a soul healing and life changing experience. Lateefah counts amongst her influences such names as Jill Scott, Lisa McClendon, Lauryn Hill, India Arie and Ledisi.

In a very short time Lateefah has built a reputation on consistently delivering quality lyrics and a solid neo-soul groove, which has seen her songs receiving glowing reviews and aired on prominent UK radio stations such as Radio Cardiff, Premier Radio, Liberty Radio, and internet stations such as Tropical FM and Juvenile FM. Similarly she has received rave reviews from blogs and online magazines such as Colour Me Stunned, Pop Loving Tarts, Which Booze, The Black Gospel Blog, Chase This Tune and Vents Magazine and live appearances at The Vortex, Matthew’s Yard, Live & Unplugged and The Chrissy B Show on My Channel TV broadcasting to the UK, France, Germany and Bulgaria.

This talented artist who was born in London but spent her early years on the beautiful island of St. Lucia honed her musical skills at the St. Lucia School of Music, and later at the London Centre of Contemporary Music (LCCM), where she received a bachelor’s degree in music, specializing in vocals. During a vocal workshop at LCCM, she sang backing vocals for mainstream artist George Clinton known for his work with Parliament & Funkadelic and also backed PP Arnold, known as one of Tina Turner’s original “Ikettes”.

Lateefah understands that music has the power to change and she wants to uplift others who have dealt with low self-esteem issues. She says, “Although I have always been gifted with a talent for music, I struggled with low self-esteem issues for years. My faith has helped me realize that I am beautifully and wonderfully made and now I want to pass that message on. When you begin to love yourself, other people can’t help but do the same!”





Representative | Audrey Gray | UK |
Management | Mista. L | Worldwide |
Bookings | Audrey Gray | Worldwide |
Publicity | QuiteGreat PR | UK |
Record Label | Lateko Records | World |



This Is Who I Am - Lateefah

Love Me Through - Lateefah