Alborosie

AlborosiE PROMo KIT

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MUSIC

ABOUT

Alborosie, the Italian born roots reggae artist, producer, dub mechanic and social justice campaigner has made waves in roots reggae since 1993. His genre, reggae, is protected by UNESCO for service to humanity. If Alborosie is not on your radar, he should be.  

In  June 2021, he released his most powerful album yet - For The Culture, recorded in his current homeland of Jamaica. His first single from the album  'Unprecedented Time', a powerful anthem versing on the current state of the world and the battle against Covid-19 was added by Mick Jagger to his exclusive Spotify playlist. In December 2020 Alborosie, recorded and released 'Shadows After Dark', teaming up with Christopher Martin, Etana, Romain Virgo, Morgan Heritage and many others to raise awareness of the perils of Human Trafficking in Jamaica.

His singles 'Kingston Town' and 'Herbalist' have each earned more than 10 Million views on YouTube, he has topped the Billboard charts, released 7 albums between 2008 and 2018 and has collaborated with Ky-Mani Marley, Joe Mersa Marley, and The Wailers, has covered Metallica and has produced music for several Jamaican Reggae stars, including Wailing Souls' recent album 'Back A Yard'.  

BIO

“Music knows no boundaries,” announced David Rodigan on Alborosie's debut album. “Music is an international force, an international language. From Sicily to Kingston, Jamaica, this is Alborosie. Real, authentic reggae music.” Fourteen years later and the Sicilian-born Alborosie headlines festivals around the world and has earned the respect of the entire reggae industry. A talented writer, producer and multi-instrumentalist who sings as well as deejays, he’s lived in Kingston for over a decade and is now a leading light of Jamaica's resurgent music scene thanks to a series of widely acclaimed albums on Greensleeves. 

Real name Alberto D’ Ascola, he was born in the Sicilian town of Marsala. After relocating to Milan during his teens he played in a variety of bands before forming Reggae National Tickets, who regularly toured Europe during the mid-to-late nineties. When the Tickets were invited to perform at Reggae Sunsplash in Jamaica, Alborosie immediately fell in love with the place and jumped ship. Weeks later he was hired as an engineer at Gee Jam studios in Port Antonio – a tropical hideaway on Jamaica’s north coast where No Doubt and other foreign and local stars like to record. “I left everything behind when I did that,” he reflects. “I left my family, my girlfriend and everything I had back in Italy just to come to Jamaica and start something new, and to follow what was there inside of me.”

He'd arrived in Jamaica in time for the Millennium, although his breakthrough wouldn't happen until several years later with songs like Kingston Town and Guess Who’s Coming To Dinner, issued on his own Forward label. His debut album Soul Pirate soon followed. He then signed to Greensleeves for a series of bestselling albums beginning with Escape From Babylon - the sleeve of which depicted him leading musicians of all 
races from the ruins of modern civilization. Dressed in red, green and gold, he was shown pointing the way forward like some Rastafarian Pied Piper. The analogy fits, since his traditional, yet progressive approach has proven highly influential among Jamaica's new wave of reggae artists.

"We have to respect the legacy," insists Alborosie. "I always think of myself as a forever student. I learn from Jamaican people daily - not just musically but in everyday life, and I always respect the culture. I don't come to Jamaica to argue or fight with people. I come to learn certain things and there's never a time when I think to myself, 'I arrive...'

“Reggae is not just music you listen to in the car or when you’re taking a shower, because reggae is also a lifestyle,” he explains. “It’s about how you lead your life, and it has to say something. It’s political yes, but there’s a spiritual element in there as well. At the end of the day, reggae is a message so we need to spread it around.” "I never came here to be popular," he says. "I never wanted to top the charts or be a billionaire. I don't care about that. I just wanted to be close to the music that I loved...All I want to do now is contribute to the genre and bring it to the next level"

John Masouri, May 2018.

CONTACTS

NATASHA VONCASTLE - COMMUNICATIONS DIRECTOR VP Records - North America Phone - 718-425-1123 natasha.voncastle@vprecords.com
KAREN PROCTOR - LABEL MANAGER VP Records - UK / Europe Phone - +44 7879 454 735 karen.proctor@vprecords.com
MICHELLE WILLIAMS - REGIONAL DIRECTOR Caribbean/ South America/ Oceania Phone - 876- 968-8461 michellew@vprecords.com