FOR IMMEDIATE RELEASE
Contact: ELSKA
Elska [Artist]
info@elskamusic.com
+61 402 854 383
*This press release contains a mention of the sexual assault of a minor
Australian Pop Artist ELSKA Set to Release Emotionally Charged Single "Flashback" during Sexual Violence Awareness Month
[Brisbane, QLD, Australia - October 06, 2023] – Brisbane pop artist ELSKA has just released her highly anticipated single "Flashback" on October 6, coinciding with Sexual Violence Awareness Month. This powerful and emotionally charged track is poised to make a profound impact, shedding light on a deeply personal story and advocating for an essential conversation about consent.
"Flashback" is not just a song; it's a journey into the heart and soul of ELSKA, a multifaceted artist known for her effervescent synth-pop sound, electric harp and an unstoppable rush of fun. In this deeply personal and introspective track, ELSKA delves into her own experiences, confronting an uncomfortable incident as a young teenager, all while championing the importance of consent.
The song marks a pivotal moment in ELSKA's career as she shares this vulnerable chapter of her life with the world for the very first time. It is an artistic embodiment of her belief that art can be a catalyst for empowerment, growth, and change. ELSKA wants to inspire others to reclaim their narratives, acknowledge the darkest parts of their lives, and hold those experiences with love and grace.
“For the longest time, I, like so many others, tried to push the darker, more painful aspects of my past into the shadows, hoping they would stay hidden,” ELSKA says. “But as I have matured, I have recognised the profound truth that these darker chapters are an integral part of who I am. They've shaped me, just as much as the brighter moments.”
"Flashback" has been in the making for several months, co-written with trusted collaborators ARIA-chart producer Brad Hosking and Briana Ives. It's a testament to ELSKA's resilience as an artist and her dedication to crafting music that goes beyond the surface, delving deep into the human experience.
As a mother and music artist, ELSKA embodies the values of being playful, curious, open, inspired, and brave. She believes in leading by example, showing her children and the world that women and mothers can thrive in the music industry, pursuing what makes their hearts happy.
“When we empower women creatives (especially creatives who are mothers), we are diversifying the voices and stories that are heard and celebrated,” ELSKA says. “This not only enriches the creative landscape but also ensures that a broader range of experiences and emotions are represented in our art and culture. It's about ensuring that every woman's unique voice and talent can shine and contribute to the beautiful tapestry of creativity.”
The release of "Flashback" is more than a musical moment; it's a call to action. ELSKA hopes to provide a platform for others who have experienced similar traumas, letting them know they are not alone. She believes in fostering a supportive community where stories are shared, empowerment is possible, and consent is at the forefront of the conversation.
To coincide with the single's release, Nevertheless Journal, a premium print journal that celebrates women's persistence, passion, and purpose, will feature ELSKA's story in an intimate interview. Additionally, ABC Everyday Digital will provide an in-depth exploration of the song's themes, shedding light on the importance of consent and how art can give voice to stories untold.
"Flashback" is a song that transcends boundaries, inviting listeners to embark on their own introspective journey. With its powerful message and anthemic synth-pop sound, “Flashback” promises to resonate with a broad audience.
For interview requests or additional information, please contact ELSKA at info@elskamusic.com or phone +61 402 854 383. Listen to "Flashback" now, on all major streaming platforms.
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About ELSKA:
Infusing playfulness and wonder into
the Australian music industry, independent Brisbane pop artist ELSKA is known for her effervescent synth-pop sound, electric harp and her unstoppable rush of fun. Swirling together the spirits of ‘70s disco and ’80s synths, ELSKA makes you want to sing into a hairbrush and dance like no one’s watching. As a mother, music educator, entrepreneur, and music artist, ELSKA advocates for the visibility of women and mothers in the music and arts industries. ELSKA's music goes beyond entertainment; it's a reflection of her values, emphasizing the importance of creativity,
play, celebration of oneself, and empowerment.
Contact ELSKA at info@elskamusic.com
or phone +61 402 854 383.
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